His commitment to provide Indian students with clear, reliable and comprehensive information regarding their overseas education options combined with his keen interest in internationalizing Indian and foreign institutions through mutually beneficial initiatives led to the creation of The International Knowledge Center (IKC) in Bengaluru in 2011. The IKC was designed to serve as a single-window operation to facilitate global educational opportunities. In 2015, upon request from consortium partner institutions, Gen Next expanded its operations into the Middle East to cater to a similar demand among the Indian diaspora in the region.