We Drive Future-Ready Engagement with Counselors
In today’s competitive global education landscape, building and nurturing relationships with counselors is essential to attracting the right students. For over 15 years, Gen Next Education has been cultivating a robust global network of counselors, helping universities extend their reach and foster meaningful connections. Through the g2 ecosystem, we empower institutions with innovative tools, resources, and events designed to enhance counselor engagement and support international student recruitment.
Our approach integrates counselor networking seamlessly into our recruitment tours, offering universities direct access to a diverse network of professionals who influence student decisions. By engaging counselors through targeted eventsm and unique networking opportunities, we help you build strong, lasting partnerships that drive enrollment success.
Whether it’s through our curated recruitment tours or our counselor-specific initiatives, Gen Next ensures your institution has the resources it needs to engage, educate, and collaborate with counselors effectively, positioning you for success in the dynamic world of international education.
g2 – the globalED gathering
Launched in 2021 by Gen Next Education, g2 was created to transform how university admissions and recruitment professionals connect with international high school counselors and IECs. The name g2 is derived from globalED gathering, reflecting its original vision: a space designed to foster deep, lasting relationships and meaningful opportunities to help create future-ready students.
g2 Virtual
g2 Experience 2025
g2 Community –
Uniting High Schools, IECs & Universities Worldwide
Strengthen your connections with high school counselors, IECs, and universities worldwide through g2 Community—the premier platform for networking, collaboration, and industry engagement. Whether you’re looking to expand your reach, share expertise, or build lasting partnerships, g2 Community provides the tools to make it happen.
Unlock new opportunities. Join g2 Community and grow your institution’s global presence today!
Showcase Your Institution
Connect with high school counselors and IECs actively seeking the best opportunities for their students.
Engage in Exclusive Events
Participate in virtual networking sessions, student recruitment fairs, and industry discussions to stay ahead.
Share & Gain Expertise
Deliver live or recorded sessions, access best practices, and collaborate with peers to strengthen your global strategy.
g2 Academy – Your Gateway to Stronger Counselor & IEC Relationships
Level up your engagement with high school counselors, educational leaders, and IECs worldwide through your own customizable Resource Center on g2 Academy. This interactive platform helps you centralize and showcase key university information, making it easier than ever to connect with those guiding students toward their next academic step.
Make your university stand out. Join g2 Academy and take your counselor engagement to the next level!
Create & Manage Your Resource Center
Highlight admissions details, academic programs, scholarships, and more—all in one place.
Strengthen Counselor Relationships
Expand your reach and foster stronger relationships with high school counselors and IECs globally, ensuring they have the latest insights about your institution.
Streamline Communication
Provide a seamless experience for counselors seeking information to match students with the right opportunities.